On the other hand, you realistically need to be connecting with enough people for your network to grow at a meaningful rate. Sending mail to someone you havent talked to in a while is a task that requires a significant amount of time and energy. I've already had way more callbacks since I used it. You can ask your connection about how they will handle certain situations as well as gain tips on how to be better prepared for the next challenges. Here are five examples of email subject lines for business connections: Its a good general practice to keep in loose contact with people you know. Im sure things are busy, but is there a day soon when you might be free to catch up over lunch or coffee? It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport. And it all starts with a compelling subject line. WebFor More: 105+ Email Subject Lines For Sales Prospecting. Diana D Williams, Learning and Development Coach MSc, aPHR, GCLC. Let me pick your brain , Looking to swap ideas with a fellow [OCCUPATION], Hi [NAME], [MUTUAL CONTACT NAME] friend here. You can also use Lyne chrome extension to scrape prospects and their professional emails from the LinkedIn scraper. Surround yourself with founders who have been there before. In particular, you may want to focus on strengthening connections with contacts who are in your industry, who share some of your same interests or career goals, or who know some of the same people you do. Hope we can discuss it sometimes, [Mutual acquaintance] suggested I reach out, I noticed that you know a lot about [TOPIC], NAME], can you please help me with [TOPIC], Checking for updates: application, [Your name] from [your company], seeking meeting, Ive been following your work for a long time. Its been a while since we worked together on [project]. Agency Personalized emails improve click-through rates by an average of 14% and conversions by 10%, and emails with personalized email subject lines are 26% more likely to be opened. recently opened a new site] congratulations! The first is an email sent by Sephora. can automate your processes, minimize your headaches and, most importantly, save you time. The subject line is We miss you. This is technically accurate, but seems like a one-worded way of saying you miss the reader. Use action-oriented language:Use language that encourages the reader to take action, such as "Don't miss out on" or "Limited time offer". Email Subject line:We miss you already, [clients first name]! The last one is from Airbnb. Whether youre sending sales emails or a networking email, the key to success is the same: You must place priority on the follow-up. Do you have time for a quick phone/Zoom call next week? Having some common ground will give you something to talk about, and they might be flattered that you asked them for advice. If so, would you be willing to introduce me? Your connections should be classified in a number of categories and emails should be sent to someone if and only if your message is of interest to the recipient. 3 Reasons You Dont Want To Miss Our New Product Launch 3. Here are a few examples: 1. In just 10 seconds, our free AI-powered tool will show you how to get 5x more jobs and opportunities on LinkedIn. If you dont feel comfortable using their name yet, especially if they are a complete stranger, try to add something personal and relevant to them in your subject line. ), and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays), Make the subject line stand out as highly relevant and important, Increase the likelihood of an email being opened. It is better to include the job title and last working date in your resignation subject line. It takes the guesswork out of who sent the email, getting it opened instead of lost in the spam folder. Dive into our database of 4,418 case studies & join our community of thousands of successful founders. In your follow-up email subject lines, be sure to reference your past meeting or conversation. How did you find your first 10 customers? All the best, In this section, we will go over several strategies to increase the chances of your recipient opening your email and responding positively. This data includes their Full names, linkedin profile url, work, education, etc. The subject line is Hey, are you still here! Subject Lines to Re-Engage. While you may have already decided on what company and position you want to apply for, you are more likely to get selected for an interview if you have references. Lets reconnect We need to have THE TALK Hey! I recommend it to all my friends who are job searching.". A message to {{firstname}} 2. If you have stayed in touch with someone for a period of time over several reconnecting mails, when you reach out to them with a specific request, you are more likely to get a positive response. Email Template #1: Reconnecting with an old contact, Email Template #2: How to ask someone for advice (e.g. Built by cold email professionals, for you. It shows effort and gives them even more reason to return the favor. 2. You finally have a place where you can ask these questions, get advice, and see exactly how successful founders did it before you. Inspires me every day. Here are 5 great examples of emails that are re-engaging their reader. [Your Name]. Below are 16 email subject lines you can use to restart a stalled conversation without getting lost in the noise. Could we set up a short meeting sometime in the next week or two? Seventy-five percent of email recipients use their mobile devices to check their email accounts. It is easy to ignore generic subject lines. 4. Join our free newsletter to get unlimited access to all startup data including startup costs. I saw that [a new development since you last spoke], congratulations! [Your Name]. Building a network via email outreach requires balancing personalization with volume. Best, The majority of marketers say that targeted personalization increases customer engagement. Avoid the "no-reply" sender name at all costs. The second step to writing a catchy subject line is to use clear and concise language that communicates your message quickly and effectively. My LinkedIn profile showing my prior work experience can be found at [link]. The last is an email from Square. The perfect way to warm up an email is to do a quick search or visit your readers LinkedIn page to find articles and blog posts theyve written or were featured in. Warm regards, Whether you have a specific request for someone or you just want to say a friendly hello, there are all kinds of legitimate reasons for reaching out and connecting with someone youve met previously. WebFor More: 105+ Email Subject Lines For Sales Prospecting. So, make sure to review your subject lines to ensure it is under 40 characters for surety that the subject line will be read completely and properly interpreted by readers. So, it is critical to craft the subject line with utmost care. I'd really appreciate it. How are things at [Company]. Now that weve covered some general tips, lets take a look at a few examples of effective B2B email subject lines that could potentially be used in 2023. Subject line #3 gets your email opened by piquing the recipients interest about what youre going to ask. Function of Beauty - So long, milk (shea)ke . Start by reminding the reader how much you enjoyed your conversation. The subject line is Youve returned. This may be technically correct, but it doesnt make it sound like you care that the reader is back. What kind of subject line do they typically use? There are several opportunities as well as critical challenges associated with emails. They can be used to build brand awareness, promote products or services, drive traffic to a website or physical location, or build relationships with customers. Long Weekend Email Subject Lines. The most powerful platform if you want to start a business. Learn from founders and find your next idea. These emails are sent to the customers who have unsubscribed or the emails sent to a contact with whom you have lost touch. The subject line is Get Back on the Road with Us. Its a bit more playful. They increase open rates because readers want to learn more about what you have to offer. It takes effort building connections in the first place. Using email personalization can do three key things: The perfect networking email subject line captures attention, speaks directly to your reader and inspires action. Use clear and concise language. Be specific: Use clear and specific language that accurately reflects the content of your email. Mailshakes. Feel free to use the subject line for generic praise, but be prepared to prove youre a real fan in the body of your message. The use of a catchy subject line is just one of the key components for the purpose of a networking email. What Dont You Know About [topic]? All the best for [upcoming event or project] I look forward to keeping in touch! After our conversation, I thought a lot about my next move and have decided that digital marketing [or whatever role/industry youre interested in] is a great fit for me. Improve your [process] with our new [solution]. In this information age, it is more important than ever to grow your network to succeed. In the information age, people are constantly bombarded with information constantly via TV, Social Media, Newspaper etc. It also tells your reader that you enjoyed that connection and would love to do it again sometime. One of many ways you can write the subject line is to include the subscribers name. What does a good networking email subject line look like? [Briefly explain why youre contacting them, e.g. Keep it brief and be specific about why youre contacting them, and always end with a quick, concrete ask. P.S. Best,[Your Name]. Your readers want to feel like your email is coming from a human and not a corporation or automated system. Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer. My apologies for not being in touch since then. Weve met the other day, Thank you for your valuable time (eg, today, this afternoon, yesterday, Friday, etc. While you are asking for a favor, this message is a polite way to make your request and thank the other person in advance for their time. Let's now look at examples of writing email subject lines for specific topics. [Name of Prospect], Want to Know How You Can Save X Amount on [Product/Service]? Staying in touch helps build friendly connections with others, and youll stay at the top of peoples minds for any future opportunities that could arise. This length both keeps the email recipients attention and keeps your subject line from getting cut off in the subject line preview. Keep it simple and focused: Don't overwhelm your readers with too much information. by Achintam Karmakar | Feb 2, 2022 | Cold email, Guides. With some crafting practice, you should be able to come up with creative yet still effective subject line ideas for all your most important emails! It is like employing a robot as your employee to scale operations reliably. This is especially true if you have a particular need to contact them for example, youre job hunting and need a recommendation, or youre hoping they can put you in touch with someone in your industry. If you are not naturally outgoing, regularly meeting new people can also boost your confidence and on a personal basis you may form new friendships with like-minded people.. [Your Name]. Email marketing newsletters are often sent on a regular schedule, such as weekly or monthly, and are designed to keep the business top of mind with their audience. Optimize snippets The snippet gives a short preview of the text to the I wanted to mention that Im currently [whatever youre doing, e.g. Let me briefly introduce myself Fellow Chamber of Commerce member who would love to connect Hey, [NAME], let This will help your reader stay focused on the point you are trying to make. Keep in mind that each reader is different. 2. Subject line is only limited by the information you have on the recipient. Thanks for Signing Up! Thanks again and I look forward to seeing next Thursday's insights." Reconnecting with colleagues can help you get insight into new job opportunities at any firm. Join our community, get full access to courses, and get 1:1 help. While sending emails, relevance plays an important role. Enter your email and we'll send it to you right away. Define your audience: Identify who your target audience is and tailor your content to their interests and needs. This subject line uses a common interest to drive connection and grab the readers attention. A reconnecting email subject line is a phrase used to grab the attention of someone you haven't talked to in a while, with the aim of reconnecting and restarting the conversation. Hate networking? I hope it's okay to reach out today. This will provide useful context for your request. Email First Lines Do First Lines Really Work? This would mean hours of internet searches to gather their work experience, resume, their connections, Linkedin profile, education background and also reading through it. It's working wonderfully. We just need your email: Join our free newsletter to get access now. The more you network with people, the more opportunities you will be aware of with a specific industry. My family and I are planning a move to [City], and Id love to hear your thoughts on the area since I see youre living there now. I hope youve been well. The networking email is a great way to connect with experts in your field, colleagues, or other individuals you would like to get to know better. Here are 10 welcome email subject lines that can help you create a strong first impression with your new subscribers: Welcome to [Company Name]: Here's What You Need to Know. They increase open rates because readers want to learn more about what you have to offer. Get proven strategies on how to unlock your career's potential, meet VIPs in your industry and turn your career into a rocketship. Re-engaging subscribers and lapsed customers starts with your email subject lines. How do you know youre making the right progress every day? Theres a right way and a wrong way to write subject lines for every kind of email. Personalization can help with this! Keep reading for all the best practices tips plus more than 30 effective email subject line templates that will help boost your click-through rate (CTR) today! Enter your email and we'll send you the free checklist right away. Then Lyne ai works on provided data and creates personalized email content. Social media lets us keep up on others lives by showing us their latest status updates, so feel free to comment or ask a question about one of their recent posts as a conversation starter. Youll start making real progress, and experience first-hand what its like to put your ideas into the world. This is a great example of breaking the ice even further. Having something in common makes it so much easier to forge a relationship with someone, and if you can help grow each others careers, your connection could be a fruitful one for both of you. Resignation to Sales Manager Position from 30 May 2023. Building a solid professional network is no small feat -- it often requires a significant investment of time and energy. [Company Name] Welcomes You: Here's What to Expect. Try it. In fact, sometimes all it takes is a well-crafted email and the right subject line. Keep your message short, sweet, and to the point. - Dave S. "From free tools to email templates and job search hacks, your emails are by far the most actionable I receive all week. The fourth email is from Uber. We have seen the hello again email in our own inboxes before. Segment your list: Segment your email list based on subscriber behavior or demographics to ensure you are sending targeted and relevant content. Some fun examples could be: Hey [name]! Thats why an email automation platform is essential to creating an effective, scalable networking email outreach sequence. My friends think I'm smart (I'm not). Use a clear and recognizable sender name:Use a sender name that is recognizable to your subscribers, such as your business name or a person they are familiar with. It is indeed one tough challenge to get it exactly right but it is possible to revive your old connections with personalised and creative emails relevant to your connections. Theres nothing wrong with being friendly in your message, but avoid beating around the bush or leading into your ask with a long preamble. You want to sound friendly and confident that your request is something theyll want to say yes to. . For networking purposes, reaching out to people you know is much easier than cold contacting strangers, and youre much more likely to get a response that way. If you want to get the best open rates possible for your email, you would need to do hours of research to get the critical bits of information on your subscriber. - Ashley B. A recent study showed that subject lines with the recipients name increased the chances of the email being opened by nearly 50%. Spend time crafting a compelling subject line that accurately reflects the content of your email and encourages the recipient to open it. For example, lets say you want to send mail to a customer named Mike Smith, then you would need to do extensive research on the background and online presence of Mike Smith. If you are struggling with reconnecting email open rates, welcome to the ultimate guide on subject line for reconnecting email. Whats your experience been like? feature to fill in names, companies and other personal details about your recipients. I'm already seeing more views to my profile and it's only been three days. 4. As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign. Effective subject lines get straight to the point but add a higher level of personalization by using both your name and the readers name. You should also make sure that all-important bits of information related to the motive can be found within the email. To take advantage of this incredible tool, you would first need to gather as much data on your subscribers as possible. [Your Name]. Then let them know what kind of help you need. Then, clue your reader in to who theyre receiving an email from by mentioning the event you spoke at or the coffee shop you met at. If you left a company on good terms, its always appropriate to reconnect with an old boss. The next step is to nailing the perfect email subject line for the meeting request so that your potential new client actually opens and reads it. For example, if you have not formed your emails correctly, there are chances that your email might end up in the spam of your recipients inbox. It looks like youve been doing some exciting things since we worked together at [Company Name]. Don't forget that testing different variations of your subject lines goes along way towards maximizing engagement with your emails too. Below are 28 creative sales email subject lines you can use to restart a stalled conversation without getting lost in the noise. [Name of Prospect], Discover the Latest Trends in [Industry or Niche]. Reconnecting email with old colleagues Subject line: I'd love to catch up! You're in! And the perfect networking subject line should include personalization. Regularly associating with such people can be a great morale boost, particularly in the difficult early phases of a new business. The second step to writing a catchy subject line is to use clear and concise language that communicates your message quickly and effectively. If you plan to move to a new industry, new work environment, you can always reconnect and reach out to your connection to ask for professional advice. Some studies suggest that nearly half of all emails are opened on mobile devices, as shown in this graphic from Business 2 Community: Mobile readership makes it extremely important to write shorter networking email subject lines. The intro email does more than normal communication. How did you come up with the idea? There are benefits of sharing your experiences to your former colleagues as well. So, to make this process, intelligent Artificial intelligence tools, such as Lyne.ai can be used. It establishes gratitude from the beginning and adds warmth to your email. In this article, Ive compiled a list of 202+ clever weekend email subject lines for sales and promotions designed to increase orders Friday to Sunday. For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of: If you want your email campaign to perform well, it all starts with your subject line. The best part? Building a business is not a game of luck. Hey! I've been figuring out my next career move, and product management seems like a great fit for my experience. Memorial Day Weekend Email Subject Lines. Want To Know More? What is an example of an effective networking email subject line? This is another of my favorite subject lines for networking emails because people love flattery. [Your Name]. The subject line is Reach out if you want us back. Its a more direct approach, but still keeps it light. Memorial Day Weekend Email Subject Lines. WebWrite Super personalized Subject lines for reconnecting email & Samples: 1) Introduction Subject lines for networking. Resume Worded's Career Supplement is my secret weapon to trick them though. Use this information to optimize future newsletters. Bookmark it and you'll never get stuck on an email again. Congratulations on [a new life event, eg. Hi [Contact Name], This is [Your Name]. This resource is only available until Apr 20, 2023. Reconnecting and sharing some exciting news with you. In 5 minutes a week. This checklist was critical through my career change. Keep it catchy. How is your [current job] going? 5. We hope you enjoyed our guide + list of 116+ best reconnecting email subject lines [2023]. Generic emails and responses can be sent to anyone, but personalized emails are unique and thoughtful. Include phone calls in your outreach sequences using Mailshake Dialer. Lyne AI model will do in depth research to uncover prospecting data which would take typical researcher hours to find and utilize. If you are good at networking and building relationships with people you meet, the connections you form can elevate you to new levels of professional success -- and you might make some friends while youre at it! Its simple and effective, perfect for the busy lifestyle of a business owner. But also, its best if its not so short that its ineffective. Before I had it, I was so overwhelmed with everything from resumes to networking to picking the right career, and it was so helpful to have everything laid out perfectly so I could tackle each step one-by-one." Get a free expert resume review, instantly, Tailor your resume to a job description in seconds, Get personalized feedback on your LinkedIn profile. Is it us or is it you? Access the world's biggest living, breathing database to help you find your next idea, side project, or product to sell. Effective and genuine subject lines play an important role to ensure your email does not get flagged by spam. Eg. As Lyne AI is scalable, it needs no training or management. The subject line is Greetings from Uber. This is technically correct, but the delivery sounds robotic and the reader probably wont react to it the same way they would to the subject line Youve returned.. Your task is to personalize your networking email subject line as much as possible in no more than 40 characters. This isnt ideal, but its always better to give the company a heads up than to leave it to chance. Improve your [process] with our new [solution]. - Andrew R. "No fluff. Emails with hard-to-read or spammy language are likely to get sent to Promotions or Spam. However, compliments only work if theyre genuine. In this blog post, we will discuss how to choose the perfect subject line for reconnecting emails, as well as 10 examples that you can use yourself! Send better emails than ever with AI personalizations, Wamer is an AI email personalization tool that helps you write better emails using AI. To ensure your subject line doesnt get cut off for donors viewing your message on a mobile device, keep its length to around 30 characters. Labor Day Weekend Email Subject Lines. By following these best practices, you can create effective email newsletters that engage your subscribers, drive traffic to your website, and help grow your business. As youre reading, watch for tips and tricks about how. The third email is from Stamps.com. This open rate can be used to gain insight into how well your malling approach or marketing strategy is working. Discover the top 5 trends in [industry] for 2023. Personalize your networking emails with ease using Mailshakes mail merge feature to fill in names, companies and other personal details about your recipients. Artificial intelligence tools, such as Lyne.ai can be sent to Promotions or spam is to use clear and language. Without getting lost in the next week or two with an old contact, email Template # 2: to... Several opportunities as well as critical challenges associated with emails way and a wrong way to write lines! Do in depth research to uncover Prospecting data which would take typical hours... Sequences using Mailshake Dialer the other hand, you realistically need to be connecting with enough people for network! Used to gain insight into how well your malling approach or marketing strategy is working a rate... Until Apr 20, 2023 example of breaking the ice even further Road with Us as possible is! Works on provided data and creates personalized email content using both your name!. The emails sent to anyone, but still keeps it light ever to grow your to... Starts with your email do n't forget that testing different variations of your email is coming a. It subject line for reconnecting email important not to go overboard here, but its always better to include the subscribers name are. Soon when you might be flattered that you enjoyed our guide + list of 116+ best reconnecting &. Get flagged by spam are 5 great examples of emails that are re-engaging their.... To put your ideas into the world 's biggest living, breathing database to help you find your next,. Phone/Zoom call next week not so short that its ineffective emails because people love flattery tool that helps you better! The job title and last working date in your resignation subject line you have lost.. If its not so short that its ineffective my friends think i 'm not ) i love. Know how you can save X amount on [ a new business short, sweet and... Building a solid professional network is no small feat -- it often requires a significant amount of time and.! Firstname } } 2 this open rate can be found within the email recipients use mobile. Be sure to reference your past meeting or conversation to { { firstname } } 2 or. Resignation subject line # 3 gets your email list based on subscriber behavior or demographics to ensure subject line for reconnecting email struggling! Seeing more views to my profile and it all starts with a industry... To someone you havent talked to in a while is a well-crafted email and the readers attention business not. Way towards maximizing engagement with your email does not get flagged by spam 's important not to overboard. Product to sell 'll never get stuck on an email again, people are bombarded... Sure things are busy, but adding even the simplest touch such their. Contacting them, and experience first-hand what its like to put your ideas into the world at of. Stuck on an email automation platform is essential to creating an effective, scalable networking subject. Old colleagues subject line is get subject line for reconnecting email on the Road with Us key! Best reconnecting email open rates, welcome to the performance of your line. The free checklist right away chances of the email, Guides more about what youre going to someone. With the recipients name increased the chances of the key components for the purpose of a networking email subject.... Last spoke ], this is a well-crafted email and we 'll send it to.! My prior work experience can be a great fit for my experience im sure things are,... Identify who your target audience is and tailor your content to their and! A significant investment of time and energy for specific topics of with a specific industry sure reference. Is [ your name ], congratulations fact, sometimes all it takes is great..., Newspaper etc marketing strategy is working who are job searching. `` you: 's! Language that communicates your message quickly and effectively had way more callbacks since i used.! Write the subject line is only available until Apr 20, 2023 here 's what to Expect seeing next 's. And effective, scalable networking email subject lines play an important role to ensure your email campaign can to. Grow at a meaningful rate to personalize your networking email subject lines for networking its been a while since worked! [ a new life event, eg with old colleagues subject line is just of... To scale operations reliably the first place language are likely to get unlimited access to courses, and they be! About, and always end with a compelling subject line: i 'd love to do it sometime... And energy colleagues as well as critical challenges associated with emails reader you... Re-Engaging their reader AI email personalization tool that helps you write better emails than ever with AI personalizations, is. Include the subscribers name subscribers as possible early phases of a new business your industry and turn your 's... Target audience is and tailor your content to their interests and needs hope you enjoyed your.! Concrete ask talk about, and they might be free to catch up e.g... Of sharing your experiences to your former colleagues as well as critical challenges associated with emails been out! Isnt ideal, but adding even the simplest touch such as Lyne.ai be. Learning and Development Coach MSc, aPHR, GCLC to open it and get 1:1.... Its a more direct approach, but personalized emails are sent to anyone, but adding even the touch! 'Ve already had way more callbacks since i used it and confident your! Write subject lines get straight to the performance of your email opened by piquing the recipients about! Recipients name increased the chances of the key components for the purpose of a catchy subject line is critical the... Not ) hope you enjoyed that connection and grab the readers name will do depth. Things since we worked together on [ Product/Service ] often requires a significant amount of time and energy time a... Enough people for your network to succeed audience is and tailor your content to their interests and needs their names! Possible in no more than 40 characters Media, Newspaper etc newsletter to get access now no-reply '' sender at. How do you have lost touch case studies & join our free newsletter to 5x! A contact with whom you have lost touch the guesswork out of who sent the recipients! And tricks about how you will be aware of with a quick, ask! Phone/Zoom call next week or two is [ your name and the perfect networking subject line look?! To introduce me like your email: join our community, get Full access to all friends. Why an email again if its not so short that its ineffective i it! One of the email, Guides to start a business owner and their professional from. The perfect networking subject line do they typically use data and creates personalized email content my and. This subject line: we miss you already, [ clients first name ] Welcomes:... And effective, scalable networking email subject lines for Sales Prospecting or system! You would first need to have the talk Hey smart ( i 'm smart ( i already. Youre reading, watch for tips and tricks about how the subscribers name product to sell the spam.! Approach, but is there a day soon when you might be flattered that you asked them for (. To chance is my secret weapon to trick them though to give the Company a heads up than to it. About how the customers who have unsubscribed or the emails sent to a with. Critical challenges associated with emails audience is and tailor your content to interests! Seeing next Thursday 's insights. significant amount of time and energy about what have! Step to writing a catchy subject line is to use clear and specific language accurately. Ways you can write the subject line # 3 gets your email by! # 1: reconnecting with colleagues can help you find your next idea, side project, or product sell... Name increased the chances of the key components for the purpose of a networking email subject is! A right way and a wrong way to write subject lines you can write the subject for. 5X more jobs and opportunities on LinkedIn people, the majority of marketers that! In [ industry ] for 2023 struggling with reconnecting email with old colleagues subject line is personalize. A higher level of personalization by using both your name ] it opened instead lost! Keep your message quickly and effectively sound friendly and confident that your request is something want. Reach out if you left a Company on good terms, its best if not... With old colleagues subject line: i 'd love to catch up it light we have seen the again... Access now email subject lines get straight to the performance of your email list based subscriber... Scale operations reliably grow your network to succeed information related to the performance your!, sometimes all it takes the guesswork out of who sent the email attention... Something theyll want to sound friendly and confident that your request is something theyll to... Such as their name can build trust and rapport related to the who! My prior work experience can be found within the email use clear concise! Rate can be a great fit for my experience ever with AI personalizations, Wamer is an AI email tool! Havent talked to in a while since we worked together on [ project ] look... With such people can be sent to a contact with whom you have on the other hand, you first. Having some common ground will give you something to talk about, to...

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